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Sophisticated marketer’s guide to LinkedIn


The sophisticated marketer is someone who takes marketing techniques, both old and new, and executes them in a calculated hybrid of strategies. This type of marketer is grounded in timeless, Mad Men era tactics and combines them with new, modern technology. What worked during the golden age of marketing still works today, but marketers need to adapt. Social media is their playground, content is their fuel, and platforms like LinkedIn are the new black.

This guide was written with you in mind, the sophisticated marketer.
Everything you need to know about marketing on LinkedIn, written both strategically, and instructionally. It’s your one-stop shop to the vast opportunities that await—increase awareness, influence perception generate high quality leads, and ultimately drive revenue with LinkedIn.

Tags : linkedin, lead generation, brand awareness, marketing strategy, sales pipeline, prospecting, lead nurturing, social media
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Published:  Oct 28, 2015
Length:  58
Type:  White Paper