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2015 BUYER’S GUIDE: CMS SOFTWARE MATRIX

TheMarketingScope

In its most simplistic purpose, a top-tier, enterprise-grade Content Management System (CMS) allows users to centralize data, content creation, editing, and publishing – all on a single back-end system.

The primary goal is to arm non-technical business users with a solution to manage how content appears on a company’s website.
However, contemporary needs discovered from use cases have found customer expectations to shift, and thus how we evaluate the effectiveness of a CMS has too.

Tags : bridgeline digital, bridgeline, cms, content management system, engagement, cms software, social media, content management systems
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Published:  Jan 22, 2015
Length:  9
Type:  White Paper