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Selling Marketing Automation to the C-Suite

By: Act-On

You’re convinced that marketing automation will help your company leap forward…but first, you’ve got to get executive management on board. What does it take to make a compelling case? We'll take a look at the factors that matter most to the C-Suite - and how best to make the case for each one of them.

Tags : csuite, marketing automation, best practices, search marketing, emerging marketing, crm & customer care, e-commerce
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Published:  Jan 07, 2016
Length:  8
Type:  White Paper