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How Surprise and Delight Amplifies Loyalty Marketing Strategies

CrowdTwist

The concept of ‘surprise and delight’ has increasingly grown among brands. Recognition from a positive and unexpected experience often generates an emotional connection and goodwill toward a brand, which ultimately translates to loyalty. This whitepaper highlights the growing importance of surprise and delight activities as part of a larger multichannel strategy, as well as tips brands should consider before adding them to their marketing routine. In this whitepaper, you will learn:

  • How surprise and delight moments can augment your brand
  • What audiences to target with surprise and delight gifts
  • Which key business objectives you can solve by implementing surprise and delight activities
  • Why surprise gifts should be special and relevant
  • And much more…

Tags : crowdtwist, marketing strategies, customer loyalty, marketing initiatives, multichannel loyalty marketing, marketing initiaties, emerging marketing, marketing research
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Published:  Jan 19, 2016
Length:  9
Type:  White Paper