RSS feed Get our RSS feed

News by Topic

10 Gründe, warum Cross-Channel-Marketing nichts Überirdisches ist.

By: Adobe

Marketing is changing. The traditional model, which saw the customer path as a linear funnel, is broken. Today, customers follow whatever path they want, and you’re expected to reach out to them on their terms. And it’s more than simply blasting them with messages through every channel you can find. Your customers expect you to be there when they want you and to back off when they don’t. They expect you to remember what they told you at one point and anticipate their needs at another.

Download this guide now and learn how to:

  • Identify the data you need to map your customer’s journeys.
  • Coordinate channels and use their strengths to deliver the best customer experiences.
  • Apply technology to build customer relationships, improve loyalty and increase ROI.

Tags : marketing, marketing strategies, marketing trends, customer experience, data, customer relationships, interactive marketing, mobile marketing
 Email this page
Published:  Feb 09, 2016
Length:  14
Type:  White Paper