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The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players

Brightcove

When You Outgrow YouTube. Blended Distribution Strategies for Video

Discover the pros and cons of free video tools and how a premium online video platform accommodates these shortcomings.

YouTube provides a great social community with reach. But what does your company stand to lose in the long run? Video optimization, branded environments, advanced channel management, user experience, and user-specific video metrics, just to name a few.

Download Brightcove's 9-page blended distribution report, The High Cost of Free: Why Your Video Marketing Strategy Needs More than Free Video Players. You'll learn:

  • The pros and cons of a YouTube and Vimeo-only approach
  • The strategic strengths of a premium OVP
  • How using both a free and premium OVP creates a comprehensive and unparalleled video strategy.

Tags : video marketing , revenue marketing, demand generation, lead generation , video , martech, marketing technology , digital marketing
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Published:  Mar 02, 2016
Length:  9
Type:  White Paper