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Organic Revenue Case Study

Relevance

As a direct-response marketing pioneer, Guthy | Renker has had a long history of successin growing brands by investing in high-profile outbound marketing strategies, most notably for the Proactiv acne care product line.

As the years progressed, the target audience’s consumption and purchase behaviors moved away from traditional channels. Guthy | Renker soon realized that online share of voice for the Proactiv brand was far behind a growing set of competitors with established content marketing and SEO programs. In addition,
ownership of mission-critical branded terms, such as product reviews, was at an all-time low.

Guthy | Renker required a partner thatcould quickly understand the position of the Proactiv brand within the current competitive landscape of the beauty industry and create a roadmap for rapid growth.

Tags : relevance, organic revenue, brand positioning, competitive landscape, growth, marketing, search marketing, emerging marketing
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Published:  Mar 03, 2016
Length:  4
Type:  White Paper