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How to Improve Customer Satisfaction with Omnichannel Strategies

By: Oracle

In this survey report, we analyze the goals and directions retailers are taking to deliver on the promise of omnichannel customer satisfaction. To that end, retail companies including traditional retailers, wholesalers and hospitality / restaurant businesses are assessing each delivery channel as it provides overall value to omnichannel goals. Yes, the brick-and-mortar store continues to be the most prevalent selling channel for our survey respondents (86.8%) but online sites are in relatively equal standing (79.0%)

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Published:  Mar 08, 2016
Length:  18
Type:  White Paper