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Smart Market eBook - Redefining Measurement from Awareness to Conversion

By: Turn

From awareness to consideration to intent to conversion, marketers can now track campaigns at an extremely detailed level. Learn how to align the right programmatic tactics and metrics for each stage of the customer journey.

Tags : programmatic, omnichannel, multichannel advertising, dsp, demand side platform, omnichannel campaigns, audience definition, campaign tactics
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Published:  Mar 09, 2016
Length:  8
Type:  White Paper