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MARKET INTELLIGENCE REPORT: B2B Marketing Automation Platforms: A Marketer’s Guide

Sponsored by Adobe and Salesforce

This report examines the current market for B2B marketing automation platforms and the considerations involved in implementing marketing automation software. It addresses these questions:

• What trends are driving the adoption of B2B marketing
  automation platforms?
• Who are the leading players in B2B marketing automation?
• What capabilities do B2B marketing automation platforms    
  provide?
• Does my company need a marketing automation platform?
• How do I go about evaluating which platform is best for my    
  business?

This report was prepared by conducting in-depth interviews in December 2015 with leading vendors and industry experts. These, in addition to third-party research, form the basis for this report.



Tags : b2b marketing, marketing automation, marketing automation software, marketing automation platform, adobe, salesforce, crm, social media
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Published:  Jan 06, 2016
Length:  52
Type:  White Paper