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MARKET INTELLIGENCE REPORT:Enterprise Social Media Management Software 2015: A Marketer’s Guide

Sponsored by Spredfast

This report examines the market for enterprise social media management software (ESMMS) and the considerations involved in implementing ESMMS platforms. This report answers the following questions:

• What trends are driving the adoption of ESMMS platforms?
• What capabilities do ESMMS platforms provide?
• Who are the leading vendors of ESMMS platforms?
• Does my company need an ESMMS platform?
• How much do ESMMS platforms cost?

This report was prepared by conducting numerous in-depth interviews with leading vendors and industry experts. Interviews took place in April and May 2015. These, in addition to third-party research, form the basis for this report.

Tags : social media management, social media, facebook, twitter, instagram, esmms, content management systems, interactive marketing
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Published:  May 11, 2015
Length:  66
Type:  White Paper