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Unlocking PR's Potential with Content Marketing

Meltwater

Chances are, you’ve already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what exactly is content marketing? Your corporate blog? Assets like e-books? While content marketing can include those tactical elements there’s a lot more to it than that.

This eBook outlines how adopting a content marketing approach can help you:

  • Align all your messages
  • Create opportunities to reach influencers
  • Provide measurable results

Tags : marketing, content marketing, best practices, business optimization, public relations, communications, emerging marketing, social media
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Published:  Apr 13, 2016
Length:  14
Type:  White Paper