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From Loyalty to Advocacy: 9 Ways to Build an Army of Superfans


Brand advocates are 50 percent more likely to influence a purchase over non-advocates. Yet turning your superfans into brand advocates doesn’t happen overnight. You must first understand how to identify your loyal followers and nurture those relationships to keep your superfans engaged for the long term.

In this whitepaper, you will learn:

  • How superfans influence your brand and drive ROI
  • What defines a superfan
  • Which metrics to measure to identify superfans
  • Different ways top brands engage superfans to keep the momentum strong
  • And much more…

Tags : loyalty, advocacy, fans, superfans, loyalty, emerging marketing, social media, internet marketing
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Published:  Apr 18, 2016
Length:  18
Type:  White Paper