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5 Keys to Sports Fan Insight

By: IBM
IBM

Industry analysts expect North American sports industry revenue to grow at a compounded annual rate of 4.8% to reach $67.7 billion by 2017, with customer-generated data the most collected type of external data.1 IBM Fan Insight, a software as a service-based solution available in the IBM Softlayer Cloud, and offers sports teams the breakthrough customer intelligence they need to lead in their industry.

Tags : ibm, sports marketing, sports industry, fan insight, kpi dashboard, crm & customer care, marketing research
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Published:  Apr 21, 2016
Length:  1
Type:  White Paper