Reporters arenít on social media to check out memes and food pics; theyíre hunting for story ideas, sources and leads. According to Cisionís 2015 Social Journalism Study, 51 percent of reporters canít accomplish their jobs without social tools. Fifty-seven percent say social media has increased their productivity.
Does that mean they welcome pitches on social? Not exactly, but they are warming up to the practice. The study finds:
- Twenty-three percent of journalists accept pitches via social media, a five-point increase from 2013. (click to tweet)
- Fewer take pitches by phone (37 percent), an 11-point decrease since 2013.
- Email is still their preferred medium for receiving pitches (83 percent).
How can you boost the odds your social media pitches will drive success? These 11 tips will help. Youíll not only pitch well but also build solid media relations and outreach programs.