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Five best practices for understanding customer journeys

By: IBM
IBM

Gaining a clear view of a customer journey is a complex proposition. There are a multitude of possible interaction points customers can have with your brand across channels, through different devices, and over time on their pathway to purchase. But acquiring this insight is essential if you want to provide on-brand, high-quality, consistent experiences throughout every touchpoint.

Tags : ibm, customer journey, customer experience, touch points, insight, brand, multi channel, customer experience/engagement
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Published:  May 02, 2016
Length:  8
Type:  White Paper