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Digital Evolution: Learning from the leaders in digital transformation


Digital transformation is the reinvention of business practices to derive the maximum value from digital technologies such as social media, cloud computing, mobile technology and big data analytics. It is an increasingly debated topic, as executives watch long-established companies being disrupted by digital start-ups and consider
how they might avoid the same fate.

This report, sponsored by Accenture and Pegasystems, explores how companies are managing their digital transformation initiatives, their goals, drivers and challenges, and how they are boosting their digital capabilities. It is based on a global survey of 444 executives from the healthcare, finance and telecommunications industries.

Tags : pegasystems, digital transformation, analytics, mobile marketing, social media, digitisation, web analytics, customer experience/engagement
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Published:  May 02, 2016
Length:  30
Type:  White Paper