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Finding Eureka

By: Adobe
Adobe

Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how.

Read the white paper to learn:

  • Strategies and best practice approaches to online testing
  • Incremental steps to improving your online testing
  • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel

Tags : adobe, marketing, data driven marketing, continuous optimization, online testing, marketing research, data management/analytics
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Published:  May 03, 2016
Length:  24
Type:  White Paper