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E-Retailer Invites Consumers On A Digital Shopping Spree

Online fashion retailer Spree launched three years ago in South Africa. Spun out of the ecommerce division of publishing group Media24, the business has always had content at its heart.

As someone who combines a publishing background with a key role in South Africa’s evolving ecommerce sector, Benadé is well-placed to comment on the challenges of content and commerce. When caught up with him, we began by asking what expectations South African shoppers have around digital commerce.

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Tags : consumer management, business management, best practices, digital commerce, internet marketing
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Published:  May 10, 2016
Type:  White Paper