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Case Study: Influencer Marketing Drives 11X more ROI over Traditional Advertising


This study looks at the effects of influencer marketing on in store sales. The study uses point of sale data to compare purchases from consumers exposed to influencer content to a matched control group of consumers who did not see influencer content.

Tags : marketing, content marketing, best practices, business optimization, business practices, advertising agencies
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Published:  Jun 07, 2016
Length:  45
Type:  White Paper