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The Science of Client Insight: Increase Financial Services Revenue Through Improved Engagement


This e-book explores the many uses of client insights for banking and wealth management. By using sophisticated analytics and cognitive capabilities, your organization can gain deep understanding of what matters most to your clients. Knowing them well helps to provide targeted, personalized service that they value and increases their loyalty. Itís a smart pathway for reducing churn and generating new revenue models through meaningful cross-selling opportunities in todayís customer-centric world.

Tags : ibm, banking, client insight, financial services, engagement, client insights
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Published:  Jul 21, 2016
Length:  15
Type:  White Paper