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2016 From Data to Insights to Opportunities


Ordinary analytics tools canít keep up with todayís digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBMís Customer Experience Analytics solution can solve them.

Tags : ibm, commerce, customer analytics, customer insight, data insights, business opportunity, analytics, marketing research
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Published:  Jul 22, 2016
Length:  9
Type:  White Paper