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B2B Commerce Effectiveness: 5 Key Components of Successful B2B Commerce


Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online.

While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex.

Read this white paper to learn how to:

  • Use B2C best practices to meet buyer expectations for enhanced online experiences
  • Deliver multiple combinations of products and services for faster, streamlined quoting and ordering
  • Support complex buying cycles and selling executions across channels and markets—and around the world

Tags : ibm, b2b, b2b commerce, commerce, b2c, online retailers, ecommerce, marketing research
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Published:  Jul 29, 2016
Length:  17
Type:  White Paper