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Black Friday eBook: Data-Driven Strategies to Reach and Influence Holiday Shoppers


There is nothing quite like the shopping experience that is Black Friday. It is a gauntlet of commerce that kicks off the entire holiday shopping season, dominating the attentions of most brands and retailers. But holiday shopping has changed significantly. Shoppers are savvier, armed with a wealth of information and insight at their fingertips everywhere they shop. The result: for brands and retailers, the stakes are higher than ever.

The challenge for brands and retailers is clear. To win during the holiday shopping season, they must:

  • Plan holiday campaigns leveraging the very best data resources you can to inform messaging and targeting
  • Use the fragmented holiday shopping journey to their advantage meeting shoppers in the moments that matter
  • Cut through the noise on Black Friday and throughout holiday to reach consumers with relevant, authentic messages that resonate

Our eBook offers key insights to inform your strategy.

Tags : black friday, holiday shopping, holiday campaigns, customer messaging, customer targeting, holiday messaging strategy
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Published:  Sep 21, 2016
Length:  13
Type:  White Paper