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Psychology and CX Series: Rational actors, emotional reactors


In the fourth paper of the Clicktale Psychology and Customer Experience Series, we delve into the rational and emotional processes that impact shopper intent. We show how emotion-based learning can yield business results and provide concrete tips to help you identify emotional processes and respond to them most effectively.

Tags : clicktale, psychology, customer experience, emotion-based learning, shopper intent, business results, website development, emerging marketing
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Published:  Sep 26, 2016
Length:  7
Type:  White Paper