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Finding Eureka

By: Adobe

Marketers shouldn’t work in the dark. The science of online testing shines a light on your marketing, showing you what to optimize throughout the entire customer journey. The new Adobe guide, Finding Eureka, shows you how.

Read the guide to learn:

  • Strategies and best practice approaches to online testing
  • Incremental steps to improving your online testing
  • The benefits of different test types including A/B, A/Bn, multivariate, and multichannel 

Tags : adobe, marketing, marketers, market research, emerging marketing, marketing research, traditional marketing
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Published:  Sep 28, 2016
Length:  24
Type:  White Paper