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The AdRoll Guide to Account-Based Marketing

By: AdRoll

Account-based marketing (ABM) has become a popular term among business-to-business (B2B) marketers. The goal of ABM campaigns is quite simple: understand, identify, and target ideal customers with personalized messaging.

With AdRoll Prospecting, AdRoll Retargeting, and SendRoll, marketers can effectively reach potential customers throughout the marketing funnelóno matter what device they are on.

In this guide, we cover:

  • How to define your target accounts
  • Onboarding your CRM data with AdRoll
  • Using ABM to attract customers that will grow your business
  • How to measure the success of your ABM campaigns
  • And more!

Download now to learn more!

Tags : account based marketing, b2b marketing, search marketing, email marketing, emerging marketing, traditional marketing
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Published:  Oct 05, 2016
Length:  9
Type:  White Paper