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Agencies and Attribution

By: AdRoll

AdRoll has spent much of the last six months researching attribution practices in the Australian market. By extensively surveying marketers from many of the country’s top brands - as well as hosting roundtables with senior marketing executives - AdRoll investigated in depth how attribution is currently working in practice and developed theMarketers and Attribution ‘discussion paper’.

Tags : attribution, attribution modelling, advertising agency, emerging marketing, advertising agencies, marketing research, traditional marketing
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Published:  Oct 05, 2016
Length:  3
Type:  White Paper