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Create Your Cross-Channel Digital Advertising Plan

Marketo

When you think about your ad strategy, it is critical to think about it in a holistic, cross-channel way. You canít advertise in a vacuum, so you need to make sure that your digital advertising campaigns are integrated with your larger marketing plan.

Think about: Which messages are your consumers hearing from you as they rapidly navigate across channels? And, is that cross-channel message continuous and relevant for the consumer? As a marketer, you need to think across channels in your digital advertising.

Download our handy worksheet to learn more about creating a cross-channel digital advertising plan and then put it into practice!

Tags : digital advertising, cross-channel, multi media, email marketing, emerging marketing, social media, internet marketing, e-commerce
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Published:  Oct 17, 2016
Length:  7
Type:  White Paper