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PROGRAMMATIC MATTERS: THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING

Dun & Bradstreet

While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now.

Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place.

After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign.

You’ll discover exactly why Programmatic Matters.

Tags : programmatic, digital advertising, audience data, adtech buying, interactive/pr agencies, web analytics, customer experience/engagement, social media marketing
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Published:  Oct 26, 2016
Length:  33
Type:  White Paper