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How to Build and Maintain a Winning UGC Strategy


The rules of business have changed. Fundamentally. Instead of trusting what companies say about themselves, customers now rely on recommendations from their peers. Innovative companies are turning to User-Generated Content (UGC) to tackle this new dynamic. UGC allows for authentic, peer-driven marketing campaigns that can drive more success than a conventional campaign and at a fraction of the price.

Download this comprehensive guide to UGC to learn the following:

  • The basics of UGC
  • Guidance for building an effective UGC strategy
  • Tactical tips for launching your first UGC marketing campaign
  • Examples of brands using UGC in impressive and innovative ways

Tags : user generated content, ugc, marketing strategy, social media strategy, social strategy, ugc strategy, ugc marketing strategy
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Published:  Nov 22, 2016
Length:  16
Type:  White Paper