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Beyond Borders: Identifying Global Sales in a Shrinking Ecommerce World

By: Bronto

Bronto partnered with Ipsos Research and Censuswide to survey more than 4000 US, UK and Australian shoppers about their preferences for cross-border shopping, factors that entice them to shop outside their home country, and remaining barriers to global ecommerce. In this paper we found:
  • Australian consumers (71%) embrace cross-country commerce more than the UK (44%) and the US (42%).
  • Women and shoppers over 55 years old are more likely to choose merchants in their home country.
  • The two top reasons for buying from another country are unique merchandise at a better price.
  • Barriers include concern about shipping costs, distrust of online payments and security worries.
  • Download this research report to get more valuable insights and advice to help you be the winner in this growing global competition.

Tags : bronto, e-commerce, global sales, customer lifecycle
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Published:  Jan 20, 2017
Length:  8
Type:  White Paper