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Recipe for Engagement: Essential Ingredients for a Restaurant Loyalty Program

Oracle_Hospitality F&B

To be successful, a loyalty program must deliver value to the guest and it must deliver value to a restaurant operator’s business. To help food and beverage operators understand what guests are seeking in a loyalty program, Oracle Hospitality conducted a global consumer survey. On the following pages, you will find the answers to these questions and more:

  • What rewards do guests most value in a restaurant loyalty program?
  • Do they prefer paper stamp cards? Mobile apps? Plastic swipe cards?
  • What prevents them from joining a loyalty program?
  • Why do they leave a loyalty program or stop using it?
  • What’s their favorite restaurant loyalty program? 

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Published:  Feb 13, 2017
Length:  16
Type:  White Paper