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Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality

By: Adobe
Adobe

By 2025, it’s projected that consumers will purchase 70 million virtual reality devices every year. This creates a major opportunity for TV networks and MVPDs to go beyond the smartphone and tablet and engage customers in a whole new immersive world.  

Read our guide, Capitalizing on Viewers’ Hunger for Virtual and Augmented Reality, and learn:

  • Six ways to delight viewers with virtual and augmented reality enhanced experiences
  • Untapped opportunities in the evolving VR and AR landscape, and how to monetize them
  • Key Adobe investments that will enable end-to-end video delivery in VR and AR

Tags : virtual reality, augmented reality, monetize vr and ar, video delivery, adobe primetime, customer experience/engagement
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Published:  Mar 03, 2017
Length:  13
Type:  White Paper