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The CMO Guide to Rocking B2B Social Media: How to Create a Social Business from the Top Down

By: Tracx

With more than 2.3 billion active users worldwide, social media has officially gone from a "nice-to-have" to a "must-have" and not just for consumer-facing companies.

Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down.

In this webinar, you'll learn:
     *The biggest areas of opportunity for B2B social media
     *The 3 types of social CMOs
     *How to manage expectations and find your internal champions
     *Real-world use cases and best practices from CMOs just like you

Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx.

Tags : b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
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Published:  Mar 08, 2017
Type:  Webinar