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Best Practices for B2B Marketing Attribution


B2B marketing attribution is an increasingly critical component of the B2B marketing technology stack. Because its function is to connect marketing to down-funnel sales data, including revenue, itís necessary to effectively execute a full-funnel marketing strategy. This white paper outlines best practices for B2B marketing attribution, from what metrics should be prioritized to tracking touchpoints to reporting and forecasting using attribution data.

Tags : b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
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Published:  Jun 09, 2017
Length:  16
Type:  White Paper