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Technology and the CMO in a Digital Era


As technology has progressed companies have always taken advantage of it to evolve how they engage with their customers. But today, something different, more fundamental is happening. How shoppers and buyers want to interact and transact with companies is changing dramatically, driven by the fusion of physical and digital channels.

In this interactive document, we present the key results from the IBM Institute for Business Value’s recent report “Redefining Markets: Insights from the Global C-suite Study – The CMO perspective,” and examine how IBM and SAP can help CMOs meet the challenges of marketing in a digital world.

Tags : cmo, digital era, ibm, sap, c-suite, study, digital transformation
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Published:  Jun 13, 2017
Length:  12
Type:  White Paper