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How BMW Improved Communications Throughout the Customer Lifecycle


Using FICO solutions, BMW improved their customer experience and increased retention by implementing an analytically-driven, automated digital-lifecycle marketing and communications platform.  This solution uses a multi-channel customer engagement approach to streamline and improve conversion across the customer lifecycle.

In this case study, youíll learn how BMW uses multi communications and analytics to:

  • Treat each customer in a personalized manner by tailoring the content, timing and volume to each customerís particular circumstances.
  • Make relevant and timely customer offers regarding financing, protecting their vehicles, and transitioning to a new car.
Improve engagement with customers who are late in their payments, while strengthening the relationship with those customers.Learn how they did it by reading this case study: BMW Speeds Customer Communications.

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Published:  Jun 15, 2017
Length:  2
Type:  White Paper