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Leading Global Consumer Goods Manufacturer Expands Consumer Base Using Non-user Target Segments


'Innovatively growing a consumer base, especially non-users' can be a challenging task for a CPG organization, looking for growth strategies in a world of discerning loyalty and fragmented markets.

WNS designed a personalized consumer analysis framework that enabled a CPG major to successfully target non-user target segments, and enabled a two-fold growth in consumer base
and revenue from sales.

Tags : consumer survey, data set, u&a studies, analysis, non-users, price optimization, brand affinity, cpg
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Published:  Jun 21, 2017
Length:  2
Type:  White Paper