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The Convergence of Ad Tech and Martech

By: AdRoll
AdRoll

The worlds of advertising and marketing technology are merging. This brings huge implications for marketers and the industry as a whole.

 

In this report, you’ll learn:

      • What’s the difference between ad tech and martech, really?
      • Why are they merging?
      • What difficulties does the merger present?
      • How do brands stand to benefit?
      • . . . and much more.

Tags : advertising, marketing, artificial intelligence, automation, technology
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Published:  Jul 11, 2017
Length:  11
Type:  White Paper