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News by Topic Creating a best-in-class online experience that makes it easier for customers


A rewarding customer experience is the central aim for luxury gift company a fast, intuitive shopping process helps keep consumers loyal to its brands. Working with IBM, the company has built a master data management (MDM) system that helps deliver a more seamless experience to shoppers across multiple brands and channels.

Tags : 1 800 flowers, ibm, e-commerce, case study, master data management
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Published:  Jul 26, 2017
Type:  White Paper