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3 Ways to Better Influence Your Pipeline

The Starr Conspiracy

It doesn’t matter if your goals involve brand awareness, functional association, or demand generation. Brands that fail to integrate an earned media strategy with paid and owned media strategies are missing key opportunities to influence the buyer’s journey.  If you ignore earned media channels, you do so at the risk of missing that ideal customer.

In this white paper, we’ll outline the top three reasons you need an integrated approach — that includes PR — to achieve great brand awareness

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Published:  Sep 19, 2017
Length:  12
Type:  White Paper