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Keys to Digital Transformation: Creating Accountability That Drives Execution


Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAPíS marketing team and how that has benefited the business.

In his deck, recently presented at the Digital Transformation Summit, Jerry explains in detail these five steps:
1. Establish Strategic Objectives
2. Define Success for Strategic Objectives
3. Identify Initiatives Supporting
4. Develop a Measurement Plan
5. Communicate Results

To learn how these steps brought success to SAP, and how you can help your organization digitally transform, download the PDF from Jerryís presentation here.

Tags : marketing strategy, marketing performance, roi, digital marketing, digital advertising, paid media, earned media, owned media
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Published:  Sep 28, 2017
Length:  25
Type:  White Paper