RSS feed Get our RSS feed

News by Topic

Digital Experience Management Through Marketing: Orchestrating Omni-Channel Conversations

Oracle Marketing Cloud

These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research.

The facts are:

  • Utilizing multiple channels has become the ‘new normal.'

  • Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business.

  • Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.

Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.

Tags : 
 Email this page
Published:  Oct 05, 2017
Length:  9
Type:  White Paper