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A Comprehensive Quantitative Assessment of the IBM Cognos Analytics Value Proposition (TVO Paper)


Analytics is game-changing and can produce valuable insights from the ever-growing volume, velocity and variety of data. Business Intelligence (BI) provides the foundation for many types of Analytics. It enables companies to deliver exceptional customer experience, enhance marketing effectiveness, increase operational efficiencies, reduce financial risks, improve product quality and reliability, and so on. But businesses are also challenged to generate timecritical actionable insights and make a compelling financial business case for BI investments.

Tags : ibm, cognos analytics, business intelligence, customer experience, marketing
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Published:  Oct 13, 2017
Length:  6
Type:  White Paper