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Supporting The Buyer Journey With Customer Service

SAP Hybris

For companies and buyers alike, customer service has traditionally been used as a troubleshooting tool. Forrester found that companies believe that nearly 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid, and in response, companies have positioned their customer service capabilities to match that expectation. However, Forrester conducted a custom survey of 247 companies and found that this reactive, postpurchase-only customer service mindset can result in missed sales opportunities and contributes to greater purchase dissatisfaction.

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Published:  Oct 26, 2017
Length:  6
Type:  White Paper