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Forrester Wave: Enterprise Marketing Software Suites

By: Adobe

In our 40-criteria evaluation of enterprise marketing software suites (EMSS) providers, we identified the nine most significant ones Adobe, Experian Marketing Services, IBM, Marketo, Oracle, Salesforce, SAP, SAS, and Teradata Marketing Applications and researched, analyzed, and scored them. This report shows how each provider measures up and helps B2C marketing professionals make the right choice.

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Published:  Nov 09, 2017
Type:  White Paper