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The State of Sales Acceleration

Dun & Bradstreet

Engaging potential buyers in today’s complex and noisy B2B environment demands time, effort, and intelligence. All sellers can do is hope to guide them along their journey and influence their decisions. But even the best prospects are delaying interaction with sales and are often unresponsive to traditional marketing tactics. This is forcing organisations to use relevant, timely, and holistic data to guide interactions and communications across all channels.

Tags : data, organisations, sales, marketing, customer profiling, relationship building
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Published:  Nov 13, 2017
Length:  15
Type:  White Paper