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The Evolving E-Commerce Consumer Journey

ChannelAdvisor

The days of a consistent and reliable “search, click, buy” process are long gone. In its place is often a complicated web of deliberate steps, each one inching your target consumer closer to the “buy now” button over the course of many days, weeks or months.

This continually-evolving journey is no longer a clear-cut funnel, but more of a maze. Each consumer path is unique and uncertain — which means today’s e-commerce seller hasn’t reached its full potential until it’s maintaining a strong presence at every twist and turn.

Download this eBook to learn how to leverage a wide range of marketplace and digital marketing tactics to reach consumers at any stage of their journey.

Tags : ecommerce, retail, advertising, selling online, online shopping, online advertising, consumer behavior, consumer journey
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Published:  Nov 29, 2017
Length:  17
Type:  White Paper