RSS feed Get our RSS feed

News by Topic

Uncovering Hidden Personalization Opportunities in Retail

Oracle OMC

The headwinds facing traditional and online retailers in 2017 are numerous and well documented. Chief among the challenges: a sustained assault on established business models driven by changing consumer behavior and the competitive might of e-commerce giant Amazon. Large big-box players, such as Walmart and Target, are responding to the threat - and embracing the opportunity of e-commerce - by boosting online spending by hundreds of millions or even billions of dollars annually.

Yet even the largest and most well-resourced players canít
simply spend their way to success. Competing with Amazon
and adjusting to the changing demands of consumers
means taking a hard look at the engines driving e-commerce
and digital marketing operations, scouring for missed
opportunities, and investing in the technologies that will
fuel the innovations of tomorrow.

Tags : 
 Email this page
Published:  Nov 30, 2017
Length:  9
Type:  White Paper